Gordon’s
digital I Social I experiential I PR
THE BRIEF
To create standout in the gin category Gordon’s wanted a campaign to show how wonderfully gin-like their gin is, as opposed to artisan gins flooding into the market. The campaign was to maintain the Gordon’s personality and make people sit-up and feel proud of the gin-ness of their Gordon’s.
insight & IDEA
The idea was to launch a ridiculously try-hard gin brand for the sole purpose of laughing at its faddish nature. With Gordon’s wit and humour we made this extravagant brand by using dramatic Nordic scenary, fake influencers, and a pretentious master distiller called Jakob Gunner. The concept included an experiential PR stunt set in a sauna, ridiculous social movies narrated by the pretentious Jakob and AR filters to make you more ‘s’nodroG’. The reveal at the end being Joanna Lumley relieved to become herself again as she all along was Jakob, and pour herself a refreshingly good Gordon’s.
CREATIVE COMEBACK / DIAGEO - WINNING CAMPAIGN:
Creative Comeback Winner (Creative Equals / Facebook / D&AD / Diageo)
- for more details here.
Agency: Wunderman Thompson / Anomaly
Copy: Rose Little
