Gordon’s –
green bottle
radio I DIGITAL I Social I OOH
THE BRIEF
There are far too many options when asking for a G&T, all the garnishes and tonic choices became a whole new menu. We should go back to the original recipe, Gordon’s & tonic. This campaign should is to be aimed especially at men aged 45+ who really don’t want any fuss and work with the TVC (above).
insight & IDEA
Life is full of things that require considering & thinking, but when you reach your prime, you generally know what you want, and you have the confidence to ask for it. No fussing or prevaricating. The last thing we want to overthink is a gin and tonic.
The idea therefore was to not let anything get in the way of enjoying your G&T moment. The TVC had already been roughly scripted so the radio, social and OOH had to work with and enhance this.
Agency: Anomaly
Copy: Martha Monk
Animation: Blinkink (Jonny & Will)
