precision biotics
print I social I digital
the BRIEF
To create a Christmas campaign to encourage women to look after themselves with PrecisionBiotics probiotic products. To explore and explain the benefits of the range in relation to the time of year and make the most of the Christmas season and beyond.
insight & IDEA
At Christmas women are exhausted at the time when they should be sparkling. So the idea is to encourage them to be sparkling inside out with a bit of self-care magic.
It’s important to remember that, despite all the light displays, what matters and will make us glow is what is inside, how we look after ourselves. PrecisionBiotics brought out this message by talking about self-care during the busiest time of the year. Magic and science blended into the imagery and showcased the different products and their benefits to help arm women during the sparkly dress season.
Additional project - brand strategy and creative for SportsPro+. The use of probiotics in sport was a great project to work on with the team at PrecisionBiotics. As well as working on the brand we then used the work to contact influencers and sports clubs for case studies and raise awareness.
