Pimm’s
SUMMER CAMPAIGN I CONCEPT
the BRIEF
Make Pimm’s the #1 drink of the British summer time. Pimm’s is the original and the best drink for the British summer, and proudly NOT an Aperol Spritz. But for those who love a spritz there’s now also Pimm’s Spritz, the British Version.
Agency: RPM
insight & IDEA
British summer is a scarce and precious resource, but, no matter what, we are determined to make the most of it. We invite people to ’Pimm’s up your summer’ - make the great British summer even greater! Pimm’s, the official drink of the British summer, is here to help instill even more fun into the season.
Let’s be unashamedly excited that summer is here. Navy stripes again? No, Pimm’s stripes are the new summer trend. Festival makeup, festoon lighting, hammocks, the Bell tent out in the garden, let’s do it all. We celebrate Britishness and summer to the max. Pimm’s up your Summer and make moments bigger, brighter and better.
