BBC - black ops
TV I DIGITAL
the BRIEF
Create a strong positioning and key art for BBC comedy series Black Ops. This brand new series needed a strong theme and strapline for the launch to intrigue, excite and encourage watching of the show. Also character art linking to the theme to build awareness of the characters and raise the profile of Gbemi, AK and Hammed as the faces of Black Ops.
insight & IDEA
The show centres around the PCSO duo Dom and Kay having an unlikely turn-of-events. as they go undercover to infiltrate a notorious East London drugs gang. Inexperienced in real police work, the reality of their situation quickly sets in. They are underprepared, overwhelmed and therefore completely in over their heads, with only each other to turn to.
The concept of them being ‘in over their heads’ formed the key art idea with art direction shot overhead and Dom and Kay looking out of place. The strapline and character descriptor lines tied in to add humour to the crazy situation they find themselves in
Agency: BBC Studios
Photography: Amit and Naroop