pink lady apples
PRESS i DM i DIGITAL
the BRIEF
To create a UK campaign to highlight Pink Lady’s delicious flavour and crisp texture, to link with the ‘Raised With Love’ strap-line and encourage purchase and tasting.
the insight & IDEA
For an apple to be sold under the Pink Lady brand it must come from the right tree, the right conditions in an orchard and be subject too good handling, packing and storage. This idea of raising with love works visually, in print, animation and also I proposed it as a concept for a sample pack to Ocado customers.
Agency: GHMC
Copy: Damian Harrison