red funnel ferries
tvc
the BRIEF
The Isle of Wight has lots to offer, so to encourage holidays to the Island and to use the ferries this TVC needed to appeal to adventurers, couples and families and showcase as many different places and activities.
the insight & IDEA
You can pack a lot into a holiday on the Isle of Wight, with great beaches, historical sites, leisure activities in abundance and all just a ferry ride away. This TVC shows these things that are loved about the Isle of Wight and the voice over and text works to link the word ‘love’ with ‘isle of’. We also made sure there was always a red element to each scene, such as the red sail on the mirror dingy and flowers in the hotel room to help build recognition.
Agency: Lawton
Copy: Tim John
Production: Mello Media
Music: Dimitri Tchamouroff