waterwise
brand I tvc I DIGITAL I print
the BRIEF
Water efficiency charity Waterwise need to ecourage the public and businesses to be water efficient. They gather data, write reports, host water efficiency awards, ceremonies and conferences and roll out campaigns to help us save water. They asked me to bring their brand and messaging to life and help educate the need to save water across all channels.
the insight & IDEA
With the idea ‘water should be used wisely, every day, everywhere’ my aim was to make the brand look friendly and appealing to the public but also talk authoritatively to businesses. The art direction included engaging photography that showed nature, homes and businesses. The brand developed to use bright colours, illustrations and icons which over time evolved into interesting infographics and animation and a bright bold TVC.
Agency: direct client
After Effects: Ultra Violet
Programming: Redder
Production (TVC): Fred&Eric
Additional Project: Promotion with Channel Four and Studio Canal to encourage families to take action in Winter.