snapchat
AR I social I digital I OOH
THE BRIEF
To make GenZ realise the power of their digital skills in today’s uncertain job market. Using Snapchat as a platform ( and all the features in the app) to learn about possibilities, get excited and realise their potential.
insight & IDEA
It’s a confusing time for Gen Z’ers, they don’t know what to study, what job to get, maybe they’re thinking of starting their own business… Who knows!
‘Snap Up your Future’ is a filter that highlights users skills by doing something Gen Z’ers do: tapping on their mobiles. By tapping on different parts of their selfie, they can discover their untapped potential, and swipe up to find more about possible future jobs/careers. We maximised existing tools on Snapchat, such Maps and Public Profiles to share skills, create the first Snapchat Business cARd and put talent and job opportunities on the map.
